We connect to your account through Amazon’s official channels for authorized tools: the Selling Partner API for your seller account and the Advertising API for your advertising account. Here is exactly what we access, what we do with it, and what we never do.
Last updated: October 8, 2026
Estobi uses the Amazon Selling Partner API (SP-API), Amazon’s official API for authorized third-party tools, and the Amazon Advertising API for advertising. Every connection is authorized by the seller whose account it is, on Amazon’s own site, through Amazon’s standard authorization flow. Estobi cannot access an account without that authorization and cannot keep access after it is revoked.
No browser extensions. No screen scraping. No third-party data brokers. Your account data is accessed directly through the same API infrastructure Amazon provides for authorized software providers.
| Data | Used for |
|---|---|
| Listing content: title, bullets, description, A+ content, images, attributes, backend search terms | Listings and audit: scoring, the rewrite you approve, and sending approved changes to Amazon |
| Orders, sales and traffic reports, financial events and fee estimates | Dashboard and Profits: sales, net profit, refunds, fees; the repricer’s fee bands; ad caps from profit per sale |
| FBA inventory, placement and days of supply | FBA inventory map, stock cover for every tool, stock risk on Listings |
| Pricing and offer data on your listings | Repricer: price changes inside your floors; the other offers on your own listings |
| Featured offer (Buy Box) by location for your own products | Buy Box by location map: which offer is featured at each ZIP code and the price it would take to win; a lost Buy Box holds ad raises and price chases |
| Account health metrics and performance notifications | Account health: the score, the four areas and the evidence behind each item |
| Order numbers and review-request eligibility | Review requests: asking Amazon to send its own Request a Review for an eligible order. Only the order number is used; no buyer name, address or contact detail is read |
| Search performance reports for your own listings, where your account has them | Search performance analysis: which searches bring you buyers, which are worth their own keyword, which to block |
| Advertising campaigns, keywords, bids, budgets and reports (Advertising API, only when you connect it) | The ads system: campaign structure, bids inside caps, budgets, the weekly report |
What Estobi does not access: payment information or banking details; customer names, addresses or contact information (we do not request restricted data); any data outside your own seller account; any seller account you have not explicitly authorized.
To show who holds the Buy Box for your products across the United States, Estobi asks Amazon’s Selling Partner API, for your own products only, which offer is featured at each ZIP code in our ZIP set and the price your offer would need to be featured there. These checks run once a day and whenever you press Check now, inside your own authorization, with the request rate Amazon publishes. No page of Amazon’s site is loaded, nothing is scraped, and nothing about your account is sent anywhere.
Data accessed through the SP-API is scoped exclusively to the authorizing seller’s account. Estobi does not aggregate, combine or compare data from one seller’s account with data from another seller’s account. Each seller’s data is used solely to generate audits, recommendations and insights for that seller.
This is a hard architectural constraint, not just a policy. Each seller’s SP-API connection, data storage and audit pipeline operates in isolation from every other seller’s data. A recommendation generated for one seller’s account is never influenced by data from another seller’s account.
This design is consistent with Amazon SP-API Acceptable Use Policy Sections 4.4 and 4.5, which prohibit using SP-API data from one seller to benefit another seller.
This disclosure is made pursuant to Amazon SP-API Acceptable Use Policy Section 2.4, which requires disclosure of automated AI use of SP-API data.
Automated AI agents access and process Amazon SP-API data on behalf of each authorizing seller only; no agent can access, reference or be influenced by another seller’s data. Estobi uses automated analysis, including AI models, to score listings, write proposed copy, pick prices inside your floors, set ad bids inside your caps and prepare reports. Every proposed listing change passes automated policy and quality checks and is then shown to you for approval. Prices and bids act only for products you enrolled and only inside the limits you set. You keep final authority over every listing change, every launch and every floor. Figures come from Amazon’s own reports as they settle; every page says when a number is an estimate or has not settled yet.
To revoke seller access: in Seller Central, open Settings, then Login Settings, then Third-party applications, find Estobi and remove access. Access stops at once.
To revoke advertising access: in your Amazon Advertising account, open Manage access and remove Estobi.
To delete your data: email support@estobienterprises.com. We delete stored Amazon data for your account within 30 days.
To cancel your plan: from your billing page (Cancel plan) or by email. Your account and data are kept so you can come back, unless you ask for deletion (above).
Estobi Enterprises LLC, 476 NW Peacock Blvd Suite 119, Port Saint Lucie, FL 34986. Email support@estobienterprises.com or call 888-378-6244. We answer data questions within one business day, including questions from Amazon reviewers about our developer application.
Estobi Enterprises is an independent software provider, not affiliated with, endorsed by or sponsored by Amazon. Amazon, Seller Central, FBA, Buy Box and SP-API are trademarks of Amazon.com, Inc. or its affiliates. See also the privacy policy and terms of service.